The finely-milled powder blush formula is super-lightweight, allowing you to build your blush colour to suit your style, Lightweight powder blush gives cheeks a burst of colour and healthy looking glow. Whether you're at the office, out shopping, or partying until the early hours, Rimmel Maxi Blush's pigmented formula delivers colour that lasts. Available in 5 shades to compliment multiple skin tones. Rimmel is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible.